Bear: 1. A gay or bisexual man who has facial/body hair and a cuddly body.May or may not experience romantic, emotional or physical attractions to other people. Asexual: Someone who experiences little to sexual attraction towards other people, and who identifies as asexual.Aromantic people typically get their empathetic support from platonic relationships.

The aromantic attribute is usually considered an innate attribute rather than a choice.

Aromantic: A person who experiences little or no romantic attraction.

Androsexual: The sexual orientation of anyone who has sexual attraction towards men or masculine-presenting people.Androgynous: Either having the characteristics or nature of both male and female or neither specifically feminine nor masculine.AMAB: Abbreviation for “assigned male at birth.”.Often describes a heterosexual individual who is nevertheless part of the LGBTQ community. Ally: A person who supports and respects sexual diversity, acts accordingly to challenge homophobic and heterosexist remarks and behaviors, and is willing to explore and understand these forms of bias within themselves.Often, agender individuals are not concerned with their physical sex, but some may seek to look androgynous. An agender individual’s body does not necessarily correspond with their lack of gender identity. Affectional Orientation: See ‘Romantic Orientation.’.AFAB: Abbreviation for “assigned female at birth.”.Aesthetic Attraction: Attraction to someone’s appearance, without it being romantic or sexual.Ace Spectrum: The grouping of asexual, demisexual, and gray-asexual under a single umbrella of related sexual orientation.Often used to refer to asexual people in a similar manner as “gay” or “straight” are used to refer to homosexual or heterosexual people. A/Ace: Colloquial abbreviation of “asexual”.Pay close attention to and mirror the language the individual uses to identify. Over time, language and terminology may shift. No glossary will encompass the complete range of identities and terms that are used within LGBTQ communities. The information below was compiled from multiple resources. None of these played on stereotypes of culture, race, age or sexuality, but they told and showed authentic-feeling stories.Below is a list of words used in the LGBTQA+ community. And look at last year’s fantastic Coke ad that showed a family sparing for the attention of the hot pool boy – daughter and son losing out to mum. Or take the new Ikea Hooray ad, which shows a family doing regular family things, they just happen to be black. It’s a great piece of work as you can feel the love between the characters, who just happen to be two men. When work is authentic in its portrayal of minority communities, it can be powerful for the brand and for minorities. If we don’t take the same approach of authenticity with the stories and people we show in our work, we risk leading consumers to pigeonhole or worse, doubt the minorities that we have shown. If something doesn’t feel right, consumers won’t buy it. We need to ensure that the work we make isn’t just ticking a box of diversity, but that it is also authentically representing people from across our society.Īuthenticity is, and always has been, at the core of good advertising. There’s been a lot of debate, especially on this site, about the diversity shown in our work and our industry, and the more brands push this the better. If we are showing people from LGBT+ minorities, then we need to make sure that we show them as whole multi-dimensional people – not as caricatures that are just there to have a brand message hung from them. Ours may seem like a strong reaction to have, but we have a huge responsibility as an industry to be aware of the social impact of what we are creating. It’s great that brands are creating more work with more diverse characters, but a niggle worried if we were laughing with them or laughing at them? Has this minority, the bears, been packaged up and made the butt of a joke? After watching the latest work for Rowse, a comic take on Goldilocks where they have swapped out Three Bears for Three (Gay) Bears, we got talking in the standard WhatsApp group chat about the latest ads going around (everyone does that, right?).

Goldilocks three bears gay version